up777 Privacy Policy

Last Updated: January 2026

1 Introduction and Applicability

up777 is an online casino and betting platform. By using our website up777.lat, you accept the terms of this privacy policy. This policy applies to users in Bangladesh and is effective for all users of up777 services.

We believe your privacy is a fundamental right. That is why we have adopted a transparent policy that tells you what information is collected, why it is collected, and how it is kept secure. All data processing at up777 is carried out in accordance with this policy.

Before reading this privacy policy, please note that our Terms and Conditions and Responsible Gaming Policy also apply equally. These three documents together form the complete framework for using up777 services.

2 Information We Collect

up777 collects various types of information. This information is divided into two main categories:

2.1 Personally Identifiable Information

• Full name and date of birth (for age verification)
• Email address and mobile number
• National ID card or passport details (for identity verification)
• Residential address
• Financial transaction information — details related to bKash, Nagad, Rocket, Upay, or bank accounts
• Account username and password (stored in encrypted form)

2.2 Technical and Behavioral Information

• IP address and device type
• Browser type and version
• Time of site access and session duration
• Pages visited and click patterns
• Gaming history and betting records
• Deposit and withdrawal transaction history

3 How We Collect Information

up777 collects information through the following methods:

• Registration process: When you create a new account at up777, we collect your personally identifiable information.
• Identity verification: As part of the KYC (Know Your Customer) process, copies of identity documents and other supporting documents are collected.
• Financial transactions: Payment method details are automatically recorded at the time of deposits and withdrawals.
• Automated tracking: Website usage information is collected through cookies and similar technologies.
• Customer service communication: Information you provide through live chat or email is recorded.
• Third-party sources: Necessary information is verified from payment processors and identity verification services.

4 Purpose of Using Information

up777 uses collected information only for the following lawful purposes:

4.1 Service Operations

• Ensuring account creation and management
• Processing financial transactions — completing deposits and withdrawals
• Providing gaming services without interruption
• Managing bonuses and promotional offers
• Managing VIP membership and rewards programs

4.2 Security and Compliance

• Preventing fraud and illegal activities
• Age verification — ensuring services are provided only to those aged 21 and above
• Complying with Anti-Money Laundering (AML) policies
• Enforcing responsible gaming policies

4.3 Service Improvement

• Improving user experience
• Identifying and resolving technical issues
• Developing new services and features
• Providing a personalized gaming experience

4.4 Communication

• Sending important account-related notifications
• Sending transaction confirmation messages
• Sending promotional messages (with your consent)
• Providing customer service support

5 Data Storage and Security

up777 uses industry-standard technical measures to protect your information. The key components of our security framework are:

• SSL encryption: All communication between your browser and our servers is protected by SSL/TLS encryption, making it impossible for third parties to intercept data.
• Password hashing: Your password is never stored directly — only a one-way encrypted hash is kept.
• Access control: Only authorized staff can access your information to the extent necessary.
• Secure servers: Our data centers are secured at both physical and digital levels.
• Regular audits: Our systems undergo regular security testing.
• Data retention policy: Your information is stored only for as long as necessary — only as much as is required for legal obligations and service operations.

While we strive to ensure the highest level of security, no method of transmitting or storing data over the internet is completely secure. We therefore ask you to keep your account password confidential and to contact us immediately if you notice any suspicious activity.

6 Sharing Information with Third Parties

up777 never sells your personal information to third parties for commercial purposes. However, information may be shared in the following limited circumstances:

6.1 Service Provider Partners

We work with trusted third parties for payment processing (bKash, Nagad, Rocket, Upay, and bank transfers), identity verification, and technical infrastructure services. Only the information necessary for their specific tasks is shared with these partners, and all of them are bound by confidentiality agreements.

6.2 Game Providers

Game providers such as Pragmatic Play, Evolution Gaming, PG Soft, JILI, Spribe, Ezugi, Microgaming, and NetEnt receive the minimum information necessary to operate their games. This information is directly related to the gaming experience.

6.3 Legal Obligations

In cases involving court orders, lawful requests from government authorities, or fraud investigations, we may be required by law to provide necessary information.

6.4 Business Restructuring

In the event of a company merger, acquisition, or asset transfer, user information may be transferred to the relevant parties. Users will be notified in advance in such cases.

7 Cookies and Tracking Technologies

The up777 website uses cookies and similar tracking technologies. A cookie is a small text file stored in your browser.

7.1 Types of Cookies

• Essential cookies: Required to maintain login sessions and ensure security. These cannot be disabled.
• Functional cookies: Used to remember your preferences and settings.
• Analytics cookies: Collect data to monitor site usage and improve services.
• Marketing cookies: Used to display relevant advertisements based on your interests (with your consent).

7.2 Cookie Control

You can manage cookies through your browser settings. However, disabling certain essential cookies may affect site functionality and you may not be able to use all services.

8 Your Rights

As a user of up777, you have the following rights over your own information:

• Right of access: You can request to know what information we hold about you.
• Right to rectification: You can request correction of inaccurate or outdated information.
• Right to erasure: You can request deletion of your information in certain circumstances.
• Right to restrict processing: You can request that processing of your information be limited in specific circumstances.
• Right to object: You can object to your information being used for marketing purposes.
• Right to data portability: Where applicable, you can request your information in a structured format.

To exercise these rights, contact us at [email protected]. We are committed to responding to your request within 30 working days. In some cases, certain information may need to be retained or not disclosed due to legal obligations.

9 Account Deletion and Data Retention

If you wish to close your up777 account, please contact our customer service team. Even after account closure, we may retain certain information for the following reasons:

• Retaining transaction records to meet legal obligations and for audit purposes
• For fraud prevention and security investigations
• For dispute resolution and handling legal claims
• Self-Exclusion records — as part of the responsible gaming policy, this information is retained for an extended period

When legal requirements have been met or the retention period has expired, information is securely deleted or anonymized.

10 Protection of Minors

up777 strictly refrains from providing services to anyone under the age of 21. We believe keeping minors away from online gaming is an ethical responsibility.

To this end, we take the following measures:

• Age is verified at the time of registration
• Identity documents including date of birth are verified during the KYC process
• Additional verification is in place for suspected cases
• We do not knowingly collect information from anyone under 21 years of age

If we become aware that a minor has created an account, that account will be immediately closed and all associated information will be deleted.

11 Policy Changes

up777 reserves the right to update this privacy policy from time to time. Changes will be communicated in the following ways:

• The "Last Updated" date at the top of this page will be changed
• For significant changes, a notification will be sent to the registered email address
• The date on which the updated policy takes effect will be clearly stated

If you continue using up777 after any changes, you will be considered to have accepted the new policy. We therefore recommend that you review this page regularly.

12 Contact

If you have any questions or comments about this privacy policy, or wish to exercise your rights, please contact us:

For more information, please also read our Terms & Conditions and Responsible Gaming Policy.